Today we’re operating off hundreds of millions of years of accumulated plant- and animal-based carbon. On our current path, we will fully exhaust this stored energy in only a few generations and, in the process, carbonize our atmosphere to such a degree that life as we know it will not be possible. If the planet is to continue to sustain life and enchant future generations, we have to change.

To build the kind of future our kids and our kids’ kids deserve, extraordinary steps must be taken to stop the carbonization of our atmosphere. This requires individuals and entire industries to come together in ways we never have before to transition the world toward sustainable energy. This is where Rivian’s potential lies — in creating solutions that shift consumer mindsets and inspire other companies to fundamentally change the way they operate.

As staggering as this may sound, and as complex as our objective is, we already have everything we need to create change. It starts with harnessing the very thing every human being is born with: an adventurous spirit. There’s a reason we’re hardwired with curiosity and a capacity to invent better ways of doing things. The part of us that seeks to explore the world is the secret to making sure it remains a world worth exploring. Forever.

Coming together to do more than we can on our own.

Building a collaborative culture is critical for us to deliver on our mission - the complexity of our products and customer ecosystems means that a wide range of skillsets and backgrounds must work closely together to make thousands of decisions every day. The degree to which we are successful in continuing to build and maintain our collaborative culture will directly translate to our ability to create beautifully curated and holistically integrated customer experiences. This cross-system view is also foundational for our ability to achieve carbon neutrality across our entire business, which we are committed to achieving no later than 2028 (and ideally much sooner). In early 2023, after our first full year of production, we will publish our first impact report. We are focused on accurately accounting for the comprehensive impact of our business and being transparent with our performance in achieving carbon neutrality.

How we design

We design for complete life cycles across everything we do. Our battery packs are designed to be easily removed from our vehicles and either recycled or used in “second life” applications such as stationary storage. The interiors of our vehicles are made from 100% animal-free materials with mid-life repairability and end-of-life recyclability planned into the design. Dunnage containers at our plant are reusable and made from plastics harvested from the ocean.

How we operate

We are a network of offices, test labs, experience centers, service centers, charging stations and manufacturing sites, all interconnected by thousands of employees. Our 2028 net-zero commitment requires us to fully understand the carbon intensity of our suppliers and service providers as well as our own operations. This accurate carbon accounting is being used to drive our decisions and actions – from working on more sustainable raw material supply to aggressively managing our waste generation. Achieving carbon neutrality requires us to examine every aspect of our business.

We designed our ownership experience from start to finish to be seamless and intuitive.

Car buying made simple.

You can manage the entire purchase process on your phone or computer. If you ever have a question, your personal Rivian Guide is here to help. To ensure your happiness, you have 7 days or 1,000 miles to return your vehicle after it’s delivered. Our goal is to make buying a Rivian easy and transparent. Learn More

At home, on the road and way out there.

The Rivian Adventure Network will let you easily explore with more than 3,500 DC fast chargers at over 600 sites planned in the US and Canada through 2023 — and a lot more to come. In that time, we’re also installing 10,000 Rivian Waypoint chargers so you can top off at restaurants, hotels, shops and parks. At home, the Rivian Wall Charger makes sure you're charged every morning. Learn More

Putting our owners at the center.

Rivian Service is our proactive and personal approach to vehicle care. Through our remote diagnostics platform, our fleet of mobile service vans staffed with Rivian Technicians, our network of Service Centers and our flexible loaner program, we are focused on making sure vehicle care requires very little from you. Learn More

Because adventures happen.

We deliver comprehensive coverage for your Electric Adventure Vehicle — including off-roading and Rivian accessories — and can also protect your home, boat and other vehicles. The entire process is managed through a single, seamless Rivian experience. Learn More

Forever starts with us.

There’s a magic that occurs when people from different worlds, with different lived experiences and perspectives, surround a challenge from all sides. If it were up to us, every person on the planet would be joining forces to mitigate climate change. The carbonization of our atmosphere presents a great threat to humanity, but with some imagination, and a shared commitment to drastically reducing emissions, a better way forward is possible.

To get there, we’re putting our adventurous side to work — inventing technology, building products and designing services and experiences that enable and inspire a shift to renewable energy.