ART DIRECTOR (OMNICHANNEL), COVERGIRL

CREATIVE, MARKETING - NEW YORK

COTY is looking for smart leaders who are tenacious, passionate, and fearlessly kind.

In an effort to reinforce the business creatively, we seek an Art Director, Omnichannel to be responsible for the strategic creative development of assets globally

The Art Director, Omnichannel will work with cross-functional teams to deliver robust, innovative, on-brand assets across launches and activations.

The Art Director, Omnichannel will report primarily into the Senior Art Director Covergirl with a strong collaboration with the Marketing and Advocacy team.

The Art Director, Omnichannel is a well-rounded professional with experience in the cosmetic industry, a background in visual merchandising, digital and packaging to assist in the evolution of the brands' presence globally, aligned to the broader strategies and objectives of the business.

In this role you will be responsible for:

• This role holistically concepts ideas for product initiatives to be amplified and produced omnichannel - including e-comm, instore and full digital asset suite across paid/owned, creator and advocacy content when required. Full capability across omnichannel required, although support bundles will change in make up depending on exact asset requirements.
• Designing across the omni-channel needs based on marketing briefs
• Managing assets from production to completion. Assisting in shoot pre-production, on-set, post-production and delivery of assets to retailers via toolkits.
• Communicating with retouchers and providing feedback on both model and product stills
• Manage designers and/or freelancers assisting the creative output in collaboration with the Senior Art Director

We'd love to see candidates who have/can:

Essential:

• Executional excellence in the production - able to autonomously lead lower funnel asset shoot. Able to reflect the brand elevated aesthetic.
• Execute designs swiftly and on-brand for all marketing touchpoints
• Excellent eye for design architecture, color, and aesthetic to build a cohesive storytelling across the Covergirl brand from in-store to digital.
• Excellent skills across stills and video: Good working video and editing skills, additionally stills (packs, textures, products, models, ECU, lifestyle) - working across Lo-fi and Hi fi content. Retouching on model- lash work, skin work - according to brand ethos.
• Full working knowledge of best practice across the digital asset suite - from e-comm through to social engagement assets.
• Work with high agility, autonomy, under pressure. Able to accommodate constant change without adverse stress levels.
• Building trust within brand team, acting as a trusted partner, able to listen and react, with grace and yet safeguarding the creative expression of the brand.
• Culturally works with fearless kindness and collaboration towards others.

Desirable:

• Total and complete knowledge of TikTok - how the platform works, effective content on the platform, the algorithm, and good capability in content production in the TikTok studio. Acts and thinks like digital native.

This is unique role with a genuine opportunity to make an impact. You'll get to work in a diverse environment with a team of professionals who are passionate about the work they do and know how to have some fun along the way.

Coty's global omni-working policy provides the option to work up to 50% of your month remotely. We believe that a more flexible philosophy of remote working will give everyone the freedom to choose what works for their individual circumstances and empower them to always perform at their best.

Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every day.If you're the kind of person who refuses to settle, if you want to think bigger, learn faster and go further than you ever thought possible - we'd love to hear from you.

Coty is deeply committed to Changing the Conversation around Diversity, Equity & Inclusion in an effort to create a more open, inclusive, and diverse workplace where all employees can be their authentic self.

We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender,disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Coty complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact cotyjobsUS@cotyinc.com. We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.

English - Please click here to review the Notification of Equal Opportunity Rights poster

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Base Salary Range: $110,000-$120,000